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If you need suicide or mental health-related crisis support, or are worried about someone else, please call or text 988.

Prevent Suicide New Jersey:

Campaign Toolkit

Join the youth-led movement for suicide prevention in New Jersey. Share mental health resources and advocate for open conversations about suicide.

Your mental health is not an afterthought, it’s a priority.

If you or someone you know needs immediate support, call or text the 988 Youth Suicide & Crisis Lifeline or visit the Prevent Suicide New Jersey website for resources and support.

Download Free Content

Know the signs poster

Post on Social

Select and download an image or video from the folder below to share on social media.

Tag @preventsuicidenj on Instagram and use the hashtags:
#PreventSuicideNJ #PNSJ
#PreventYouthSuicideNJ

Download Content

 

Share the Memes

The following memes were created by the members of the Prevent Suicide New Jersey Youth Planning Committee (YPC). These memes express their creativity and dedication to raising mental health awareness.

Download Content

Therapy meme

Use our GIFs

On Instagram Stories, search #PSNJ to add these GIFs to your story!

Share your story on Instagram! Remember to tag @preventsuicidenj and use the hashtags: #MentalHealthFitCheck #PreventSuicideNJ #PreventYouthSuicideNJ #PNSJ

Record a 15-to 60-second video about your mental health journey, your “fit” of the day, and how it empowers your mental state. Whether it’s your favorite cozy hoodie or a playlist that lifts you up, your voice is powerful.

Learn how to participate and inspire others by first reading our guidance and then submitting your video here.

What is
Safe Messaging?

When talking about suicide prevention on social media, we want to help others feel safe and empowered to take care of their mental health. We don’t want to create negative stereotypes or make suicide seem “trendy.”

Check out these tips below before posting:

Do’s:

  • Encourage seeking help from a friend or trusted adult, or share where to find help.
  • Share resources like mental health apps 2nd Floor, SafeNJ, and/or texting or calling crisis lines like 988. See our section on resources below!
  • Focus on themes of hope and positivity when sharing your story. Examples include:
    • Talk about a coping skill or resource that has helped you.
    • Use encouraging phrases like “support is available”, “you are not alone”, “your mental health is a priority,” or whatever feels authentic to you.
    • Highlight that we know suicide is preventable and mental health challenges are solvable.
  • Use direct terms “attempted suicide” or “died by suicide” (see below for why we don’t want to use ‘committed’)
  • If using stats or data, cite credible sources like National Institute of Mental Health (NIMH), Substance Abuse and Mental Health Services (SAMHSA), or National Alliance for Mental Illness (NAMI).
  • Reach out to an adult you trust if you’re unsure about the safety of your message.

Don’ts:

  • Avoid glorifying or romanticizing suicide or people who have died by suicide.
  • Avoid overly clinical terms so messaging is clear for everyone to understand.
  • Don’t share graphic details about suicide methods or locations.
  • If mentioning a death by suicide, do not say “committed suicide” or “successful attempt”. This can create shame and stigma around mental health being ‘bad’ – or perpetuate a crime association. The preferred term is “died by suicide”.
  • Don’t reinforce negative stereotypes, myths, or stigmas related to suicide or mental health.
    • Example, a phrase like “the weather is so bipolar” is not a correct use of a real mental health diagnosis.
  • Do not say someone died by suicide because of a single cause (bullying, depression, etc.). There are often multiple warning signs to intervene.
  • Avoid labeling people by their mental health conditions (e.g., instead of “Person A is so depressed,” say, “Person A is living with depression”).

  • Sources:
  • Society for the Prevention of Teen Suicide (SPTS)
  • How to Talk Safely About Suicide American Foundation for Suicide Prevention

    • Take Action Today

    Stand Together Badge

    Request Campaign Swag for your school or organization. Sign up for PSNJ to provide resources at an upcoming event.

    Need social content that is specific to your community? Complete our Content Request Form.

    Reach Out Badge

    Join the conversation and get campaign updates from PSNJ!

    Join our mailing list!

    Speak Up Badge

    Share content on your social platforms using the materials in this toolkit.

    Tag us on IG @preventsuicidenj and use the hashtags:

    #PreventSuicideNJ
    #PreventYouthSuicideNJ #PSNJ

    Suicide prevention resources are available and accessible to everyone.

    Resources:

    988: Youth Suicide & Crisis Lifeline

    If you or someone you know is struggling, help is available. Call or text the 988 Youth Suicide & Crisis Lifeline or visit the Prevent Suicide New Jersey website for resources and support.

    Call or Text 988

    2NDFLOOR App

    2NDFLOOR is a resource for New Jersey’s youth that provides them with direct access to live counselors whenever they need it. Available 24/7/365 for free, this in the moment anonymous and confidential service is accessed through their phone via text/phone call/ app with no appointment needed. Our app offers different means of support such as chatting with a live counselor in a chat box, peer support with our community board or use of our extensive resource list. It only takes a SECOND to get the help they need.

    Download App

    For youth, by youth!

    Thank you to these brave Youth Planning Committee members for their leadership and dedication in developing this Prevent Suicide New Jersey media campaign.

    • Dan
    • Arya
    • Piya
    • Carlee
    • Aanya
    • Haasini
    • Ekansha
    • Ashley
    • Melony
    • Jenya
    • Gabriella
    • Niti
    • Anushka
    • Nana

    This program is funded by the New Jersey Department of Health and the SAMHSA Garrett Lee Smith State/
    Tribal Youth Suicide Prevention (GLS) and Early Intervention Grant Program.

    Logos for Prevent Suicide NJ and NJ Health Logos
    Logos for Prevent Suicide NJ and NJ Health Logos
    Logos for Prevent Suicide NJ and NJ Health Logos